Google funded a survey to find out which brands are most popular with Generation Z and the result was unusual: nothing is cooler than Google itself.
Listened people rated the Mountain View giant and its products as "unique, impressive, interesting, incredible and so much more."
While YouTube emerged ahead of Netflix, the Google Chrome browser showed fans have more passionate than the Nike sports brand.
Other brands such as McDonalds, Yahoo and Facebook Messenger, which had some expression in the research, were discarded from the cool ones. Doritos and Oreo, however, seem to win over the public.
The study also showed that 42.2% of respondents use Google+, moving ahead of Twitter (35.4%) and Pinterest (26.6%) and only 10% behind Facebook.
The survey, which collected opinion from 1,100 teenagers over 122 brands, focused on American teenagers aged 13 to 17.