According to Bloomberg, Google has used its artificial intelligence technology to signal five times more objectionable content than usual in the last two weeks.
Since a boycott among the brands gained a spotlight on its services, especially on YouTube, Google has allocated more of its artificial intelligence tools to work on YouTube's huge video library.
According to Philipp Schindler, Google's chief business officer, human eyes contributed to many of the platform's signals, but they could not do it all.
"The problem can not be solved only by humans and should not be too," said the Googler. "We have moved to a new generation of our latest and best models of artificial intelligence."
In addition to automatic signage, YouTube plans to deactivate "dangerous and derogatory content" ads, including those that promote negative stereotypes about groups or deny "sensitive historical events" such as the Holocaust.